Ligature | Branding Study, Research & Execution

Amidst the busy blue lanes of Jodhpur, during our way to Salawas, we crossed a local market where I picked up these small little souvenirs for my family. It’s almost one year now that I’m back from my Craft Cluster (an initiative by my institute, which provides a platform for us to study on field and understand the craft more deeply) and rediscovered them. One of them bombarded me with ideas and infused the idea of a sculpturing a barbing exercise around it.

It is an interesting holdermake out of wood. It’s amazing how the artisans there think in such a technical and aesthetic manner, the deformed wooden texture only adds up to the holder. Talking about technicality, the holder not only stands stable when you have to use it but also dismantles when not in use making it very user friendly. The whole concept of the holder depends on the principle of bond and linkage. That’s how I came up with the name for the holder – LIGATURE. Completely symmetric and organic in nature.

Ligature will surely catch your attention once you know about it. The thought behind the product is what amazed me and I ended up doing not just some collaterals but a lot of them.

00 Product views

01 logo

02 visiting cards

03 Vc and Envelope

04 box letter head

05 tags and pacakging

08 Grid View

SM Stationary Branding Mock Up (Volume I)

Creepy- Crawlies Typography

The keywords for this exercise were ‘creepy- crawlies’, ‘typography’ and ‘abstraction’. We wanted to derive initial letters out of insect and animal forms. The idea was to study the creatures’ forms, analyse them, visualize them as alphabets (abstraction) and then represent them keeping in mind the anatomy of the selected alphabet. The final vision was to achieve a typographical form that does justice to both the creature and the selected alphabet’s anatomies. – Manuja Singh Waldia.

Atlantis | Branding Study, Research & Execution

My feet were drenched in water and my eyes soaked in all the beauty of the place. I was no where else but in Bahamas. During my visit, I desired a place away from the city and closer to the sea. A much peaceful place to live in.
Next morning, I was sitting at the beach and relishing the moment when I discovered a small seashell touching my toes. It was quite beautiful, and reminded me of the Golden spiral which always inspires me in my design processes. I took it back and tried to bind it with my ideas of a healthy & happy life.
In two days what I had in my mind was “atlantis”. Atlantis, a company which will give peace and comfort to the tourists who seek for a blissful time. It also further branches out into three sub categories specifically for services like food & breverage , Health care & a Resort chain.

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