Ligature | Branding Study, Research & Execution
Amidst the busy blue lanes of Jodhpur, during our way to Salawas, we crossed a local market where I picked up these small little souvenirs for my family. It’s almost one year now that I’m back from my Craft Cluster (an initiative by my institute, which provides a platform for us to study on field and understand the craft more deeply) and rediscovered them. One of them bombarded me with ideas and infused the idea of a sculpturing a barbing exercise around it.
It is an interesting holdermake out of wood. It’s amazing how the artisans there think in such a technical and aesthetic manner, the deformed wooden texture only adds up to the holder. Talking about technicality, the holder not only stands stable when you have to use it but also dismantles when not in use making it very user friendly. The whole concept of the holder depends on the principle of bond and linkage. That’s how I came up with the name for the holder – LIGATURE. Completely symmetric and organic in nature.
Ligature will surely catch your attention once you know about it. The thought behind the product is what amazed me and I ended up doing not just some collaterals but a lot of them.