A one-stop destination for travel retail solutions, AVA Merchandising Solutions Ltd. has been a popular retailer in the
sub-continent with a large customer base. With the objective of providing high quality, affordable and convenient shopping possibilities. Our work with Ava entailed redesigning of the existing logo and its diverse applications across mediums, along with the look and feel of the brand. The free form used for the symbol delivers the idea of movement, which carries forward to the complimentary logotype.
To enhance customer engagement and experience, a mobile application “TRAVA” was designed, which is currently in its last development stage.
Outside of the corporate stationery, we also designed templates for their catalogues and other print material which are circulated on board reputed airlines such as Air India and Jet Airways. Concepts were also developed for staff uniform and branding directions of the retail stores spread out across the country.