Dalum Papers, a sub brand of the parent European company called Arjowiggins Graphic. They launched a series of recycled papers in India in the year 2014. With a good response from the audience, providing recycled goods soon became their unique selling proposition. They supply a great variety of handmade papers along with other premium quality paper material.
In the logotype, the letters “U” and “M” have been carefully crafted to deliver the idea of regeneration i.e. the value of the company. Used outside of the logotype, it acts as a strong symbol that can be used independently. Printing techniques such as embossing and UV coating were also incorporated to have a greater visual impact.