Grand Xenia is a luxury business and banquet hotel, located in Ajmer, Rajasthan, in India.
We were approached by them to create a brand language, as well as all hotel-essential-collaterals, to add to their existing logo.
We created a high-end brand, using black and gold/yellow as the primary colours, to maintain a minimal look across the collaterals, as well as the various other touchpoints that come with the hotel business. Using the ‘G’ from the logo, we created an illustrated icon-based visual style for the hotel, which was then used for signage, as well as various print collaterals appearing around the site. We also created an entire range of packaging for the hotel’s complimentary products and a few other services – from packaging for toiletries, to coasters, bill-books, and various others, we used our brand language to tie them together and elevate the image of the hotel automatically.
We made a promotional ‘brochure’, or a small coffee table book, as one might call it, to highlight the various aspects of the hotel and the facilities that they offer.
Grand Xenia consists of two unique restaurant/bars – Amuse; a resto-bar and Urban Table; a more formal rooftop restaurant. We branded both the restaurants, coming up with overall look and feel, menu cards, signage, and basically anything visual, related to wither of the spaces.