INDIA FASHION FORUM (IFF) was born alongside the genesis of organised modern retail -specifically fashion retail – in India, out of a pure passion to boost fashion creation and consumption in India. The modus operandi was to catalyse the business to think FASHION FORWARD, plan Long TERM, and act with CREATIVE INTELLIGENCE.
Every year since then, the IFF has been the focal point for fashion captains to converge – LEARN, SHARE and EVOLVE – with the single minded agenda to fast forward growth for the entire value chain – from yarn to retail.
IFF 2015 – The 15th Edition is an annual 3 day event (organised by IMAGES GROUP) which was branded and conceptualised under the studio. With technology and fashion coming together this year, it gave us the prospect to render diverse shades of fashion and retail. Apart from branding, the studio was also a part of space design this year. The project not only required branding but an equally stunning extended branding, which had to be flowed throughout the space and other collaterals.