Lee Cooper is well-known global lifestyle company operating worldwide. Started in United Kingdom back in 1908, it made its way to India in 1985. Our task was to redesign the former brand language to promote their new range of shoes, which at the same time reflects the British roots of the brand.
We achieved that by taking on a comprehensive approach and drawing inspiration from geometric forms prevalent in the structural formation of the iconic London bridges. Incorporating elements/shapes like the “rhombus” that are representative of the brand. We formulated abstract patterns based on an isometric grid and followed a distinct color scheme. Tone of voice and copy lines further communicate the unique attributes of the brand.
The design language was taken forward while designing the catalogue for Lee Cooper’s Autumn Winter Collection of 2015.
The design language was also applied across other advertising mediums, during the festive season.