Founded in 2014, New Delhi based Circle of Life Healthcare Private Limited is a technology enabled healthcare startup, which aims to simplify in-patient healthcare delivery solutions in emerging markets, through its mobile application ‘myCOL’.
Taking the founder’s vision into consideration, i.e. to democratize and remove the fear which patients and caretakers feel when approaching a hospital for an in-patient procedure, we derived the identity. A circular loop like formation, that appears almost infinite symbolises an ongoing healthy connection between the customer (the patients) and the service provider (the hospitals).
Apart from working extensively on their mobile application, we designed the website as well www.mycol.in. Which like the app not only helps users to search information regarding hospitals, doctors or procedures. Provides verified and unbiased information of all medical facilities through a map based search. But also, allows users to book an on-site assistant to help them at different stages of hospitalisation.