Silver Back is a Mutual Fund Company based out of Jamshedpur. It started in the year 2012 with a 360 degree solution towards this line of service. They included services like Shares, Insurance, Life insurance, etc.
We designed the brand identity system for them, started with the logo. The initial idea was to show silverback as a direct connotation with the male Silver back Gorilla. But then our approached was guided to be more corporate so that a system can be developed to build all units together. We did a lot of print & web applications for them and a “service specific” CD as an initial advertising.