A leading transportation and logistics company, Sugam has been around for more than 4 decades with a presence in India, Nepal and Bangladesh. Reaching even the remotest areas of the country, Sugam currently operates in 24 out of the 28 states in India and 5 of 7 in Nepal. Our work involved tagline generation and reworking the former brand identity, in order to pursue an overall stronger brand presence and highlight Sugam’s eagerness to evolve.
After multiple suggestions, “Delivering Trust” was chosen as the tagline. The logo is composed of a bird inclined towards the north-eastern direction which reinforces Sugam’s vision to expand its base in the north-eastern part of the country. Employment of bright hues of orange alongside a deep blue embrace the warm service and trusting work culture, Sugam as an organisation has immense pride in.