TSR Wires and Cables, a unit of Taruna Metals (P) Ltd. has been for working successfully towards creating quality wires and cables for more than 25 years. It is under the visionary leadership of its Managing Director Sh. R.K. Sharma, the company has successfully built the brands ‘TSR’ and ‘PERIDOT’ that enjoy an unmatchable reputation amongst its customers.
We did the brand identity system for them. Taking care of the fact that the TSR as a umbrella brand would have other categories of product under their banner, extending even upto FMCG products. We created a logo keeping few key aspects in mind, like “a unit of life, covering three physical dimensions and omnipresence”. We kept the option of adapting other segments to the parent brand, TSR. While working on TSR “wires & cables” we worked on their Print collaterals that consist of all the office stationery, gift & membership cards, note books for the field officers and a webpage for online catalogue plus a catalogue brochure.