Project Overview

The 15th edition of the International Fashion Festival (IFF) in 2015, organized by IMAGES GROUP, presented an annual three-day event. This year’s focus was on the fusion of technology and fashion, offering a platform to explore various facets of fashion and retail. The studio was tasked not only with branding but also with creating an immersive spatial design that extended seamlessly throughout the venue and associated collateral..

Problem Statement

The challenge lay in crafting an integrated design solution that not only captured the essence of the event’s theme – the intersection of technology and fashion – but also ensured a cohesive branding experience across various touchpoints. Additionally, the spatial design needed to be visually captivating and functionally efficient, enhancing the overall attendee experience

Our Approach

Our design approach centered on seamlessly integrating the theme of technology and fashion throughout the event space and collateral materials. We focused on creating a cohesive brand experience that captured the essence of the intersection between these two domains. Leveraging our expertise in spatial design, we developed layouts that optimized flow and engagement, enhancing attendee interaction. Embracing innovation, we incorporated cutting-edge technologies and creative elements to deliver a memorable and dynamic experience. Throughout the process, collaboration with stakeholders and event organizers ensured alignment with the event’s objectives and vision, resulting in a successful execution that exceeded expectations.