Our Art Initiative.
Ashdeen – a unique global Gara and handcrafted Fashion brand, Inspired by centuries of
Oriental & Persian hand embroidery technique, craft and craftsmanship.
We did the “rebranding” exercise for Ashdeen in the year 2019. We did a series of illustrations to accompany the new brand language and to enhance the visual vocabulary.
On this exercise, was to create an easy and relevant interface, keeping the Product as well as the business model in mind. We very strategically along with the core team from Ashdeen’s end, wireframes the whole narrative to collude it into something that comes across as a seamless narration by Ashdeen himself.
Being a partial e-commerce website, the page structures needed to be thought through keeping a smooth user experience in mind.