Crystal Lounge at THE GRAND, New Delhi is the place to see – and – be seen. Guests are delighted by the panoramic views that look out onto lush landscaped garden and beautiful water bodies. Ideal for a business engagement, friendly gatherings or a romantic rendezvous over the perfect cup of tea or coffee. The look we had in mind while designing the identity was for it to be modern and ahead, a unit that complements any fashion or format. The idea was for it to be timeless. We crafted a logotype from scratch to make the unit exclusive and unique. Gold and black used across the print collaterals suggest premium, classy and exclusive.