Our Art Initiative.
INDIA FASHION FORUM (IFF) was born alongside the genesis of organised modern retail for fashion in India, out of pure passion for boosting fashion creation and consumption in India. The modus operandi was to catalyse the business to think Fashion Forward, Plan Long-term, and act with Creative Intelligence.
Every year since then, IFF has been the focal point for fashion captains to converge – LEARN, SHARE and EVOLVE – with the single-minded agenda to fast forward growth for the entire value chain – from yarn to retail.
IFF 2017– The 17th Edition, an annual 3-day event organised by IMAGES GROUP to foster the ‘Business of Fashion” with novel business opportunities, ideas, inspiration and industry partnerships. The event has been branded and conceptualised by the studio for the third consecutive year. As with the past 2 years, the event required a dynamic bold identity which had to flow throughout the space and other collaterals. The concept of technology and fashion coming together gave us the opportunity to explore the many tenets fashion and retail. 3d fluid forms in vibrant hues juxtaposed with futuristic croquis took over the visual language this year, and the same was extended into venue graphics and space design for the event.
Our past work with India Fashion Forum can also be found here.