KITSCHKITSCH hosts an array of exotic decorative home products. These Indian kitsch inspired artefacts are hand made to tell stories of beautiful journeys. Started by Santwana and Anand who are visionaries in the field of textiles, their studio pushes for innovation in home interiors in a modern yet trend conscious way. In this direction, we worked to create an identity that’s just as playful and eclectic as the products and the lifestyle the brand name represents.

The dynamic logotype is composed of fun interchangeable letterforms combined with brush-lettering to create the name “Kitsch Kitsch”. The logo itself acts as a mixed-bag character with this interplay. The letterforms break away to form graphic elements of the brand language with a play on bright and bold¬†colours.¬†Varied arrangements of these modular elements decorate the brand communication.



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