Project Overview

Revolutionizing the landscape of interior and tiling aesthetics, Klay emerges as a premier brand nestled in the heart of Gurgaon, India. Our task entailed crafting a compelling visual identity that seamlessly integrates into the fabric of their showroom interiors and print collateral.

Problem Statement

In an industry saturated with conventional designs, Klay sought to distinguish itself with a visual identity that resonates with its upmarket clientele. The challenge lay in capturing the essence of sophistication while ensuring adaptability across various mediums, from architecture to interior design.

Our Approach

Embracing simplicity as our guiding principle, we conceptualized a logo that pays homage to the art of tile stacking—a practice intrinsic to Klay’s expertise. This concept garnered enthusiastic approval from the client, recognized for its versatility in expression across diverse mediums. Our color palette struck a delicate balance between corporate professionalism and artistic flair, while the fluid visual language of the design deftly defied rigidity. Additionally, we collaborated with acclaimed artist Prasun Mazumdar under the Sparrow banner to create a captivating 12×8 foot tile print illustration of Ram. This masterpiece not only adds depth to the showroom ambiance but also serves as a captivating focal point, captivating customers from the moment they step through the door.