Our Art Initiative.
Emote is a not-for-profit organisation initiated by Transasia Fine Papers to build a platform for the design, creative and communication community in India – providing information, inspiration & networking opportunities. Since 15 years Kyoorius is distributing and marketing premium fine papers, Papers by Kyoorius is Transasia’s foray into launching definitive fine paper collections under the Kyoorius brand – bringing to India some of the most innovative and effective fine papers for an ever evolving and always demanding industry. This year they came up with Emote+. Emote is a great combination of look, feel and character of uncoated but and the uncompromising performance of a coated paper.
For Emote, we designed their first catalogue. The basic idea behind the design was to show emotions. Like beauty, emotions when not conveyed through the languages widely spoken are often interpreted differently by individuals. We have tried to represent 8 emotions derived from the primal. We did a shoot in-house using macro lenses, we tried to look into the hidden feelings in the textures and colors of objects which we can see around us in our day to day life. Then from a collection of 20 selected shots we used the 8 we wanted to talk about.