Project Overview

“Meine Mama & Meine Baby” endeavors to revolutionize maternity and infant fashion by intertwining elegance with emotional connectivity. As parallel brands, they celebrate the profound bond between mother and baby through sophisticated designs and luxurious craftsmanship. The project aims to redefine the perception of maternal and infant wear, offering a blend of opulence, refinement, and sentimentality.

Problem Statement

Traditional maternity and infant fashion often lack sophistication and fail to capture the profound emotional connection between mother and baby. Existing brands overlook the potential to merge elegance with maternal and infant attire, leaving a gap in the market for luxurious yet emotionally resonant options. Our challenge is to fill this void by creating a brand that not only embodies sophistication but also celebrates the unbreakable bond between mother and baby.

Our Approach

Drawing inspiration from the deep emotional bond between mother and baby, our branding approach revolves around elegance, refinement, and sentimentality. By utilizing structured silhouettes and luxurious fabrics, Meine Mama exudes sophistication, making expectant mothers feel beautiful and empowered. Meanwhile, Meine Baby epitomizes micro fashion through meticulous hand craftsmanship, symbolizing the delicate yet resilient nature of infancy. We employ a black and white color scheme to evoke a sense of high fashion and timelessness while aligning with the aesthetic of The N.Y. Studio, our parent brand. Through parallel branding, we highlight the interconnectedness of mother and baby, with each brand complementing the other to create a cohesive and emotionally resonant experience for our customers.