MuktiGold is an Ayurvedic cosmetic brand with a variety of products for Face, Body and Hair Care. It is a sub-brand of Axiom Ayurveda.

We were approached to re-brand MuktiGold, to give it a modern touch and to create a unique packaging system for their entire product line. Through our approach towards the new rebranding, we tried to capture the modern and clean look but also kept the soulful mood of the brand as they make 100% Ayurvedic products.

Since the brand has products in both, skincare and haircare sector and every label was of a different size, the challenge was to design a packaging system that makes the products fall in one brand aesthetics, yet each one looks unique.

Along with the gradient providing it a clean and contemporary feel, the structure was designed so that brand elements can be scaled or transformed into any size. We also focused on the future perspective of adding new products to this existing system.