Our Art Initiative.
An anchored concept for all JAWA rides focusing on community engagement. The logo is to capture the essence of it being a subculture in itself. This project is focused on a niche target audience.
The logotype for Nomads is carefully hand-drawn. The idea was to make a logotype that romanticized vintage typography and become a visual connecting point between the user and its muse.
The signage or extension with the logo primarily focuses on the region for the specified ride. it emphasizes the topography, beauty and culture of the region.
The signages were further worked upon with explorations of new symbols and styles
Further, collaterals are showcased to present a clear image about the brand extension itself