An anchored concept for all JAWA rides focusing on community engagement. The logo is to capture the essence of it being a subculture in itself. This project is focused on a niche target audience.

The logotype for Nomads is carefully hand-drawn. The idea was to make a logotype that romanticized vintage typography and become a visual connecting point between the user and its muse.

 

nomad for website 1

 

The signage or extension with the logo primarily focuses on the region for the specified ride. it emphasizes the topography, beauty and culture of the region.

nomad for website2

The signages were further worked upon with explorations of new symbols and styles

nomad for website3

 

Further, collaterals are showcased to present a clear image about the brand extension itself

nomad for website4nomad for website5 nomad for website6 nomad for website7

 

 

 

Thank You!