Rider Mania is an event hosted by Brotherhood of Bulleteers Motorcycling Consortium (BOBMC) member clubs in India every year. It is the annual gathering of Indian Royal Enfield motorcycle owners. This year, we designed all the communication collateral, merchandise and even designed the Invites in the form of a Flip-book!
2018 saw the the return of the legendary 1960s Royal Enfield parallel-twins in two brand new variants- The Interceptor INT 650 Twin and Continental GT 650 Twin. We designed the Posters for the respective Launch events in Santa Cruz (California) and Goa (India).
The poster for the Santa Cruz launch highlights its adventurous yet serene beach life.
The poster for the Goan launch brings out the location’s rustic architecture and delectable cuisine through elements of typography and illustration.