Our Art Initiative.
Royal Enfield has been associated with leisure and adventure motorcycling and under the various initiatives, they activate which bring their enthusiasts closer to this aspect. The rides primarily can be segregated into the Marquee rides and events conducted at a national level and subsequently into the regional rides conducted through the regional showrooms as well their dealers.
We were commissioned to do the T-shirts design for the rides happening in different regions of the country as well as abroad. The idea behind each tee shirt graphic is simple, relevance to the ride and must add to the enthusiasm of the riders.