StarSteels initiated its operations with R&D going through the early phases. In 2020 they planned to launch the brand in dubai. Start steels’ core idea is to involve newer technologies in the product as well as in the formation of new kids of the product keeping in mind the various design explorations happens in the sector of construction in Dubai. They came to us with the idea of a branding that must look cohesive to the company’s core principles
We experimented with many forms and constantly reevaluated the concept. We finally got a form that transcended itself into various forms of a singular visual vocabulary.
The logotype was done with the same idea of keeping the modern approach in mind and also the fact that the brand is going to experiment with technology.
The various forms of the visual vocabulary can be seen across it’s collaterals. We are working on the marketing aspect of the brand where we will talk much more in detail about each of its products and how the market is going to gain from the strength of this brand.