The objective behind this project was to design the branding/ branding language for an online platform/ agency called UPHIVE.The agency had a renewed turnover towards products that associated tagged as lifestyle wellness products.Once the brand had established it’s core area, it has expanded to  food, cosmetics, medicines etc.


The logo was made in mind keeping up cycling and cohesiveness as major process element for a company of this nature with a touch of minimalism. The usage of colours was to give a idea of freshness and reassurance to the customers. A certain thickness considered while making the logotype for the form it would be an extension go the logotype and since the idea of an hive was primary in nature, we opted for a hexagonal shape ( form and logo as one)


The challenge was to use the shapes to construct the hexagons into a comprised ‘V’ as thr alphabet. 4 to 5 gradient styles for color palettes keeping the digital aspect in mindscope for brand extension, enabling thr brand to operate in the future to align themselves with specific product line




The collaterals below are showcased to exhibit the expansive nature of the brands