Wicked is a brand for premium high quality nuts, cakes, florentines, and mithai; elegantly crafted and put together by Le Cordon Bleu trained chef Aarti Gupta. We created a brand with high recall value, highlighting the unusual and yet delicious combinations of ingredients, and the uniqueness of Ms. Gupta’s recipes.
From Thai-spiced Nuts, to Besan Fudge, the Wicked brand truly captures the meaning of fusion in an absolutely harmonious manner. The versatility of the brand language allows it to comfortably span across the various categories of products, and a clean minimal approach allows for it to maintain an extremely premium space in the market, while still managing to be approachable to a wide customer base due to the brand’s reasonable pricing.
The products are classified into four categories – Nuts, Florentines, Cakes, and Mithai. Each of these categories then has a list of products under them. We also made basic stationery for the brand, as well as a menu for their products.