StarSteels

StarSteels initiated its operations with R&D going through the early phases. In 2020 they planned to launch the brand in dubai. Start steels’ core idea is to involve newer technologies in the product as well as in the formation of new kids of the product keeping in mind the various design explorations happens in the sector of construction in Dubai. They came to us with the idea of a branding that must look cohesive to the company’s core principles

We experimented with many forms and constantly reevaluated the concept. We finally got  a form that transcended itself into various forms of a singular visual vocabulary.

The logotype was done with the same idea of  keeping the modern approach in mind and also the fact that the brand is going to experiment with technology.

The various forms of the visual vocabulary can be seen across it’s collaterals. We are working on the marketing aspect of the brand where we will talk much more in detail about each of its products and how the market is going to gain from the strength of this brand.

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Omega Steels

Omega Steel is one of the leading manufacturers of Steel Bars in Sudan. Built on the values of reliability and quality, Omega Steel has become one of the most trusted suppliers to the construction industry in Sudan. With a production capacity of over 350 MT per day, Omega Steel can provide consistent and dependable supply for your projects.

Run by an international team of professionals with a cumulative experience of more than 300 years in the metals manufacturing industry, and backed by Italian steelmaking technology, Omega Steel manufactures quality steel that is compliant not only with Sudanese standards, but also with British and Indian standards. Given our management’s rich experience in specialised steelmaking in India and in other parts of Africa, we bring world-class levels of service and quality to Sudan. We are one of Sudan’s few integrated manufacturers – with full control over the steelmaking process – right from scrap up to finished products. Our melt-shop allows us to monitor chemistry and quality from the beginning up to the end.”

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Our Perspective:
” To do a rebranding, that too for a company, which is running successfully for a decade. We started brainstorming from the core value of the brand that says ” strength & safety”. We started with the research on the icon, and the logotype. and after a rigorous work of 3 – 4 weeks we came to the final form. The ask was to give a new form, yet retaining the old face value and also live up to the mark of being a known brand”

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ADAA Coffee Table Book for Samsung

The ADAA coffee table book for Samsung is a design inspiration book made for the benefit of the in-house design team at Samsung. The book features the style-evolution of India; in a timeline format – beginning from the Indus Valley Civilisation, all the way to the present 21st century. India is a country with a diverse range of styles, due to different influences from all around the globe through the centuries. The purpose of this book is to make the reader aware of the untapped reservoir of design inspiration in India.

The timeline is divided into three parts; the history of India, India post-independence and the growth of India after the 1991 economic liberalization. These parts are further divided into eras, with information and images to do with the architecture, art & craft, fashion, food, utensil, entertainment, appliances & gadgets, transport & automobiles of each era.

Since the book has a vast amount of information and images, we designed a system for the 3 parts of the timeline. Each section is also icon-coded or colour-coded for easy consumption of content. The book was very well received by the team at Samsung.

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UNESCO MGIEP – Annual Report & Brochure

The UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) is UNESCO’s category 1 Research Institute that focuses on Sustainable Development Goal (SDG) 4.7 towards education for building peaceful and sustainable societies across the world. We designed their Annual Report for 2017/18; as well as a Brochure, which serves as a quick introduction to the organization and their work.

Annual Report

One of the primary objectives in the brief given to us, was to make sure that the content is distributed and comprehensively aided by visuals – both photographic, as well as illustrated. We also made sure the infographics in the document were represented interestingly, while still maintaining their simplicity.For the visuals in the document, we came up with two distinct styles – one for Section Headers, and one to go along with body copy. For the Sections Headers, we made various collages using basic shapes construed with objects illustrated in a woodcut style; while for the body copy of the document we made compositions using multiple icons related to the text.

Brochure

The MGIEP Brochure posed more of a challenge than the Annual Report – we had to fit a very large amount of information on a single sheet of paper while keeping the reader interested, and without compromising on legibility or balance, of course.After a lot of research into different methods to fold a brochure, we settled in on one, and managed to distribute the vast content of the document on either side – keeping the front side with minimal information and an illustration (as we were told to make one side usable as a poster) – while the back contains most of the body copy, as well as a list of partners.The illustration we made for the brochure had to find a balance between being striking and catching one’s attention, while still conveying an insight into the work done by UNESCO MGIEP.

Both the Annual Report, as well as the Brochure were very well received by our client and has been distributed widely by them.

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UNESCO MGIEP – The Blue Dot

The Blue Dot is UNESCO MGIEP’s bi-annual publication, featuring articles showcasing their activities and areas of interest. The magazine’s overarching theme is the relationship between education, peace, sustainable development, and global citizenship.

Keeping the theme in mind, we designed a system for the layout of the magazine for the July 2018 issue. This edition is primarily focused on digital pedagogies to transform learning.

There were six sections in the magazine, each of which has been colour coded and follow a grid structure designed for that section. The entire magazine had a common theme running across, so every section was colour and icon coded with its own unique layout style for the ease of the reader. The system has been created keeping in mind the bigger picture of the magazine, rather than just the content of this particular issue, so that the same system can be used seamlessly in future issues.

The opinion section of the magazine was integrated with illustrations and images, which were a representation of the author’s perspective, giving context to the reader.

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UNESCO MGIEP – Youth Waging Peace

The UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) is UNESCO’s category 1 Research Institute that focuses on Sustainable Development Goal (SDG) 4.7 towards education for building peaceful and sustainable societies across the world. We designed a document that they published in December 2017, to be distributed to countries that UNESCO works in, all over the world.

The #YouthWagingPeace guidebook is a document for anyone interested in understanding Violent Extremism and exploring the relationship between Education and Prevention of Violent Extremism (PVE). The guide garnered over 2000 youth submissions/case studies, and finally integrated over 150 case study submissions from young educators and practitioners from 50+ countries. It provides a set of actionable guidelines for PVE to teachers, school administrators, policy makers, family, religious leaders and other informal influencers.

We integrated the content with illustrations; using a style that we developed which is a juxtaposition of icons and water colors; to make the guidebook easier on the eyes, and to keep readers thinking beyond just the text. The body text (though considerable in amount) is comfortably spaced, and therefore not just bodies of text that one tends to skip.

The book was very well received, globally, and even garnered special mentions from various members and advisors to the United Nations, urging for it to be translated to multiple languages so it can be distributed further.

The typographic unit we created for #YouthWagingPeace, has now become a globally used symbol for the movement; and many of the illustrations we created have now been used in promotional capacities to help spread the many important messages the Guidebook carries.

 

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India Fashion Forum 2017

INDIA FASHION FORUM (IFF) was born alongside the genesis of organised modern retail for fashion in India, out of pure passion for boosting fashion creation and consumption in India. The modus operandi was to catalyse the business to think Fashion Forward, Plan Long-term, and act with Creative Intelligence.

Every year since then, IFF has been the focal point for fashion captains to converge – LEARN, SHARE and EVOLVE – with the single-minded agenda to fast forward growth for the entire value chain – from yarn to retail.

IFF 2017– The 17th Edition, an annual 3-day event organised by IMAGES GROUP to foster the ‘Business of Fashion” with novel business opportunities, ideas, inspiration and industry partnerships. The event has been branded and conceptualised by the studio for the third consecutive year. As with the past 2 years, the event required a dynamic bold identity which had to flow throughout the space and other collaterals. The concept of technology and fashion coming together gave us the opportunity to explore the many tenets fashion and retail. 3d fluid forms in vibrant hues juxtaposed with futuristic croquis took over the visual language this year, and the same was extended into venue graphics and space design for the event.

Our past work with India Fashion Forum can also be found here.

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Crystal Lounge | THE GRAND, New Delhi

Crystal Lounge at THE GRAND, New Delhi is the place to see – and – be seen. Guests are delighted by the panoramic views that look out onto lush landscaped garden and beautiful water bodies. Ideal for a business engagement, friendly gatherings or a romantic rendezvous over the perfect cup of tea or coffee. The look we had in mind while designing the identity was for it to be modern and ahead, a unit that complements any fashion or format. The idea was for it to be timeless. We crafted a logotype from scratch to make the unit exclusive and unique. Gold and black used across the print collaterals suggest premium, classy and exclusive.

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Images – Business of Fashion

Images Business of Fashion is a B2B magazine led by research in the Indian casual-wear market, its size, growth, evolution and key trends and opportunities and growth over the years.

The identity and publication design for this magazine extended to promotional collaterals as well for events hosted by the magazine. With a system of icons also created for the analytical and statistical industry insights it provides for its readers. The studio worked on 4 issues of the magazine in 2016 afterwhich the system of design has been carried forward by the publication.

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Imperial Greens

Imagine…

You’re lost in the midst of a cornucopia of myriad shades of green. A cacophony of twittering birds breaks the stillness of daily routine. You and your neighbours are separated by a backyard fence that comprises of embracing creepers.An early morning walk allows you to discover a new species of exotic orchids; or spot a gecko scurrying over an overhanging branch. An ecosystem, that doesn’t require you to drive miles out of town for a breath of fresh air. Imperial Greens is a residential township structured at Rudrapur, Uttrakhand.

Deriving inspiration from nature, the form reflects a perfect mix of balance, cosmos and life, all coming together for IMPERIAL GREENS. Emphasising on the typeface used, it has been customised to mould it for both the sturdiness of the houses available along with the lustre that nature has to offer the residents of Imperial Greens. Apart from the earthy concept, this space has more to boast about, be it the modern architecture of the houses or be it the amenities of the complex. Imperial Greens has it all. We helped them make this concept shine through a 40 page brochure and creating a visual language which runs throughout the advertisements and hoardings.

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Lee Cooper

Lee Cooper is well-known global lifestyle company operating worldwide. Started in United Kingdom back in 1908, it made its way to India in 1985. Our task was to redesign the former brand language to promote their new range of shoes, which at the same time reflects the British roots of the brand.

We achieved that by taking on a comprehensive approach and drawing inspiration from geometric forms prevalent in the structural formation of the iconic London bridges. Incorporating elements/shapes like the “rhombus” that are representative of the brand. We formulated abstract patterns based on an isometric grid and followed a distinct color scheme. Tone of voice and copy lines further communicate the unique attributes of the brand.

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The design language was taken forward while designing the catalogue for Lee Cooper’s Autumn Winter Collection of 2015.

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The design language was also applied across other advertising mediums, during the festive season.

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HOMEMakers

Home Makers is the real estate research and services arm of NNA Consultancy Services Pvt. Ltd. that aims at helping both end users and investors make informed decisions pertaining to their housing / investment requirements. Home Makers Location Reports are an amalgamation of standard real estate and township planning data collected from in house research with a detailed description of the local infrastructure, new developments and current realities of the subject location.

We were asked to redesign the visual language for their periodic reports. For the first half of the financial year 2015-2016. Following a distinct colour scheme and info graphic style treatment we also worked on the cover illustrations for the same.

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OD Alternatives

OD Alternatives is a boutique Official development consultancy. They Diagnose, Design and Implement people interventions that create, support and sustain, change and  transformation of organizations and  communities using behavioural skills knowledge. Their interventions focuses on subjective and objective parts of the organisation using one to one interaction methodologies, small group interventions and Large Group Intervention tools.

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City Surf

City Surf brings to you the first ever Lifestyle Coupon Book in India !!! With coupons spreading across all categories and an exhilarating variety of destinations,this venture will blow your mind away.

We branded City Surf with letter C as the symbol as well as the representation of all it offers. City Surf provides you offers mainly in four distinct categories, namely: 5 Star or Class apart | Dinning or Cuisine | Entertainment or Chill Out | Lifestyle or Comfort. So we named each category with C and thus created separators in the book for each section, representing each C made of elements it contains in the offers.

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Sanchit Art Gallery

Sanchit Art is an Indian art gallery selling modern and contemporary artworks of various Indian master artists. It also aims to bridge the gap between artists working in India and abroad by establishing a platform to show contemporary European art in India while reciprocating the same with curated shows of contemporary Indian art abroad.

We take care of the visual language of  it’s exhibitions and publication work. Depending on the individual theme or the painters involved in a particular exhibition we try our best to satisfy both artistic as well as the communication goals. Sanchit Art Gallery logo is not done by us.

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