The Great Himalayan Exploration: Art & Installation

This project with RE and UNESCO, has been done in two layers. Layer 01: Design: Branding and Communication of the project TGHE, which can be viewed here. Layer 2. The Art installation and Art done on 6 Royal Enfield Bike Tanks and 9 Helmets? This humongous amount of Planning & illustrating was done in a record 15 days’ time.

We would like to share a bit of a back story to this exciting journey we had.
As part of its ongoing program in India, UNESCO is focusing on documenting and promoting the country’s vast and diverse Intangible Cultural Heritage (ICH) practices. This is one of the key tenets of developing sustainable, community-based tourism, which has been severely impacted by the COVID-19 pandemic, which is expected to last until 2020. Royal Enfield is working in the Himalayan region to promote sustainable tourism and build resilient communities as part of its CSR-based Social Mission- Responsible Travel. Royal Enfield is deeply committed to collaborating with Himalayan communities in the preservation of culture, knowledge, and traditions that are compatible with just and regenerative living, as well as ensuring that these communities have the vision and knowledge to make decisions that support their resilience in the face of change.

We were approached to do the identity for this very special project. Our research helped us know our country & its diversity better. We looked deeper into the whole project and the fineness of our intangible cultural heritage.
To express it best in the form of the overall installation, which we named “Winds of Change ” the form was inspired by a boomerang, a natural form that flies and also travels back to its source. Each helmet and tanks were illustrated individually with themes coming from the valley that the project is talking about. We covered the whole stretch from the top of Hanley till the deepest jungles of Sikkim. Taking folklore and cultural stories into the context and depicting each design with detailed handwork. A couple of our designs are also inspired by the nature that flourished around those areas, be it the beautiful contour mapping the hills produce to the beautiful starry night sky that very few places on earth really enjoy.

Flow

Brand concept: The idea of the word “flow” is universal and ever-existing. The only constant that we understand is the change, and all the change that happens organically has a FLOW.
Flow’s visual language has to be very new yet not too aligned to any style, in particular, We want the Logotype to adapt all features we want in the brand personality We have to look different than anything the TG has seen in the post covid world The fear, that pushes the TG to go “only to known” places shall break The Branding needs to create that curiosity and “happiness” It just can’t look run of the mill The flow needs to look not just flowing, but also need to inspire “the idea of flow”

Logo concept: The idea is to make something that not just visually flows through, but also makes the overall adaptation really easy and fluid. One key aspect is that it is not just “running handwriting” it is a continuous and one single line. No need to mention, it is a 100% hand-lettered logotype. This idea is planned, keeping the overall promotion of the brand, and what will attract the TG to our space.
A quirky copy, or a brilliant artwork, might not generate the kind of curiosity this could. As we will simply be putting the brand name (with other smaller information), in various styles to generate curiosity, excitement and its own niche. Something not very unique.

Mascot Concept: When we started brainstorming about the mascot, the first question was “what explains the idea of flow naturally?” The first set of ideas are shapeless, not characters but forms that express the idea of flow. Like, as the flow of water, drapes, lines to show airflow, etc. These might be poetic in nature but we need something that the audience can connect to, easily. The second sets were forms and shapes that have names, but even they are not as memorable and easy for the audience to just see and know, and connect to. Like: A golden spiral or a Sign of infinity. Then we finally came to the very defined space for the mascot, maybe an animal, a bird, a flower, or an object. We Choose “Octopus” Why Octopus? Well, it is the most adaptable, intelligent, shapeshifter, there is a sense of mystery to it and yet most of us know about it. As a mascot it is unique and if can be presented in a unique quirky way, can look really likeable the best thing is It changes itself, with time & feel, just like FLOW

Artworks: Understanding the requirements of the space, in terms of visual aesthetics and interior design, we developed a line of artwork for two stretches of walls.
One leads the audience inside and the other stretch leads the audience towards the outer seating area. The idea was to create something that looks like art/painting but also communicates the brand in a modern way, which helped us come up with something edgy and new.

Beer Labels: For the first time in Delhi+NCR, Flow offers its consumers eight different types of curated flavours. These eight flavours were curated, in collaboration with The brewmaster with Flow team and our core team for a long period of 6 months to understand and estimate the likeness with the audience’s likes and dislikes, The supply of ingredients, brew time, and then of course the yeast, and finally, we came up with these 8 beers to offer.

KLAY

Klay is an upmarket interior and tiling company based in Gurgaon, India. We created a visual identity for the brand, which was then introduced into their showroom interiors, along with other print collaterals.

The idea behind the logo is simple – a reference to the common practice of stacking tiles. This concept was extremely well received by the client, as it has great potential to be translated into multiple mediums, and expressed through architecture, interior design, etc. The colour palette was made to keep a hint of a corporate brand, while the visual language of the lines breaks away from any ideas of rigidity.

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The Klay showroom also displays a 12×8 foot tile print of an illustration of Ram, made by Prasun Mazumdar under the Sparrow banner. The piece adds a new dimension to the showroom, successfully hooking customers as it is the first thing they see as they walk through the door.

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Grand Xenia

Grand Xenia is a luxury business and banquet hotel, located in Ajmer, Rajasthan, in India.
We were approached by them to create a brand language, as well as all hotel-essential-collaterals, to add to their existing logo.

We created a high-end brand, using black and gold/yellow as the primary colours, to maintain a minimal look across the collaterals, as well as the various other touchpoints that come with the hotel business. Using the ‘G’ from the logo, we created an illustrated icon-based visual style for the hotel, which was then used for signage, as well as various print collaterals appearing around the site. We also created an entire range of packaging for the hotel’s complimentary products and a few other services – from packaging for toiletries, to coasters, bill-books, and various others, we used our brand language to tie them together and elevate the image of the hotel automatically.

We made a promotional ‘brochure’, or a small coffee table book, as one might call it, to highlight the various aspects of the hotel and the facilities that they offer.

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Grand Xenia consists of two unique restaurant/bars – Amuse; a resto-bar and Urban Table; a more formal rooftop restaurant. We branded both the restaurants, coming up with overall look and feel, menu cards, signage, and basically anything visual, related to wither of the spaces.

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India Fashion Forum 2017

INDIA FASHION FORUM (IFF) was born alongside the genesis of organised modern retail for fashion in India, out of pure passion for boosting fashion creation and consumption in India. The modus operandi was to catalyse the business to think Fashion Forward, Plan Long-term, and act with Creative Intelligence.

Every year since then, IFF has been the focal point for fashion captains to converge – LEARN, SHARE and EVOLVE – with the single-minded agenda to fast forward growth for the entire value chain – from yarn to retail.

IFF 2017– The 17th Edition, an annual 3-day event organised by IMAGES GROUP to foster the ‘Business of Fashion” with novel business opportunities, ideas, inspiration and industry partnerships. The event has been branded and conceptualised by the studio for the third consecutive year. As with the past 2 years, the event required a dynamic bold identity which had to flow throughout the space and other collaterals. The concept of technology and fashion coming together gave us the opportunity to explore the many tenets fashion and retail. 3d fluid forms in vibrant hues juxtaposed with futuristic croquis took over the visual language this year, and the same was extended into venue graphics and space design for the event.

Our past work with India Fashion Forum can also be found here.

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AVA Merchandising Solutions Ltd.

A one-stop destination for travel retail solutions, AVA Merchandising Solutions Ltd. has been a popular retailer in the
sub-continent with a large customer base. With the objective of providing high quality, affordable and convenient shopping possibilities. Our work with Ava entailed redesigning of the existing logo and its diverse applications across mediums, along with the look and feel of the brand. The free form used for the symbol delivers the idea of movement, which carries forward to the complimentary logotype.

To enhance customer engagement and experience, a mobile application “TRAVA” was designed, which is currently in its last development stage.

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Outside of the corporate stationery, we also designed templates for their catalogues and other print material which are circulated on board reputed airlines such as Air India and Jet Airways. Concepts were also developed for staff uniform and branding directions of the retail stores spread out across the country.

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The Chatter House 2.0

The Chatter House gastro-pub and bar opened its second branch earlier this year at Khan Market, New Delhi. Set amidst many renowned cafes and designer label boutiques, it’s an extension of its Nehru Place Sibling. We worked closely with the architects to capture keepsakes reminiscent of the Pubs in and around Dublin. Montages featuring old Irish rhythms, posters of old bands and memorable postcards adorn the bar counter and the seemingly underground walls. Lights inspired by wrought-iron torches cast over dusky interiors and unique art pieces, taking one away on an Irish sing-along.

*(Image Credits : Niveditaa Gupta).

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Beyond the walls, a great deal of attention was given to the menu. The vast combination of cuisines served up by the kitchen is highlighted via bold iconography and type play.

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LAGOM (Kitchen + Brewery)

Lagom meaning,  just the right amount of everything. The perfect balance comes with a refreshing taste of freshly brewed beer, healthy food and mouth watering cocktails served from the bar. A place to unwind with colleagues, friends and family, the focus at LAGOM is to bring you to a relaxed retro-brewery. With high spirits, A memorable experience of casual dining with a modern twist in food and beverage styling is assured.

For a retro brewery that takes immense pride in its freshly-brewed mastered beer, we designed a mascot that resembles a beer mug treated in a classic woodcut-relief style. The hand-crafted identity seeks to retain an old-world charm but at the same time reflects modernity and grandeur.

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Apart from the stationery and food menu, we also developed a fresh visual language for the promotional posters, flyers and invites for the variety of events regularly hosted at LAGOM Kitchen+Brewery.

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Imperial Greens

Imagine…

You’re lost in the midst of a cornucopia of myriad shades of green. A cacophony of twittering birds breaks the stillness of daily routine. You and your neighbours are separated by a backyard fence that comprises of embracing creepers.An early morning walk allows you to discover a new species of exotic orchids; or spot a gecko scurrying over an overhanging branch. An ecosystem, that doesn’t require you to drive miles out of town for a breath of fresh air. Imperial Greens is a residential township structured at Rudrapur, Uttrakhand.

Deriving inspiration from nature, the form reflects a perfect mix of balance, cosmos and life, all coming together for IMPERIAL GREENS. Emphasising on the typeface used, it has been customised to mould it for both the sturdiness of the houses available along with the lustre that nature has to offer the residents of Imperial Greens. Apart from the earthy concept, this space has more to boast about, be it the modern architecture of the houses or be it the amenities of the complex. Imperial Greens has it all. We helped them make this concept shine through a 40 page brochure and creating a visual language which runs throughout the advertisements and hoardings.

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India Fashion Forum 2015

IFF 2015 – The 15th Edition is an annual 3 day event (organised by IMAGES GROUP) which was branded and conceptualised under the studio. With technology and fashion coming together this year, it gave us the prospect to render diverse shades of fashion and retail. Apart from branding, the studio was also a part of space design this year. The project not only required branding but an equally stunning extended branding, which had to be flowed throughout the space and other collaterals.

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Impromptu

Good food, hearty laughter and great conversations happen at Impromptu. Located at the Vatika towers in Gurgaon, it’s a perfect blend of pleasure and sophistication, with a setting to relax and rejoice for the people who love to eat. Whether it’s a well-planned event; a surprise venue for the celebration; corporate get-together; or unplanned dining – Impromptu is the name you can bank upon.

Impromptu is a new initiative from the promoters of Clay Business Group, who have always believed in innovating and customising the solutions to fulfil customer requirements. At Impromptu, you can showcase your culinary skills by bringing innovation to your dishes using different condiments to complement your taste buds.

Pulling inspiration from the word itself which also means on the spot, we derived the identity. We further created the visual language and the uniforms holding the elements from the identity together.

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